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As a service provider, it’s essential to track various analytics in order to understand what is working and what isn’t. By understanding which areas are bringing in the most revenue, you can focus your efforts on these areas and continue to grow your business. Plume is an innovative network service suite that can help you analyze and make the most of your data analytics. But what analytics do you need to track with Plume? Keep reading to learn more about the analytics you should be tracking as a service provider.

Network Performance


Network performance is a critical piece of data for internet service providers (ISPs) to track. By understanding how the network is performing, ISPs can identify and address any problems that may be affecting the user experience. Network performance analytics can help ISPs better understand where traffic is being bottlenecked, identify areas of high congestion, and understand which protocols are being used the most. This information can help internet service providers to optimize their networks and improve the overall user experience.

There are numerous factors that can affect network performance. One of the most important is the type of connection being used. Some connections, such as cable and DSL, are shared connections, which means that the available bandwidth is shared between all of the users on that connection. This can lead to congestion and decreased performance when too many users are using the connection at the same time. Other connections, such as fiber optic and wireless, are dedicated connections, which means that the bandwidth is not shared and there is no congestion.

The type of traffic being sent can also affect network performance. Some traffic, such as streaming video or music, requires a lot of bandwidth and can cause congestion on the network. Other traffic, such as email or web browsing, requires much less bandwidth and is less likely to affect network performance.

Network performance is an important metric for internet service providers to track in order to ensure that their users have the best possible experience. By understanding where the network is congested and identifying the protocols that are being used the most, ISPs can optimize their networks and improve the overall performance.


Latency is the time it takes for a packet of data to travel from one point to another. This is a necessary metric to track for internet service providers because it can affect the quality of service. For example, if there is high latency, that can cause problems with voice and video applications.

Latency is affected by a variety of factors, including the distance between the two points, the type of connection, and the amount of traffic on the network. ISPs need to monitor latency to ensure that it is within acceptable levels. If latency is too high, they may need to take steps to improve the quality of service. Otherwise, their customers may be hearing from their friends and family, “You need to change your home internet service.”

Usage Trends


Usage trends are a valuable analytic for internet service providers. They can help identify when a user’s bandwidth needs are growing and signal when it may be time to upgrade a customer’s service. ISPs can also use this data to anticipate network congestion and plan for future growth.

Usage trends can vary greatly from one customer to the next. Some users may only need a small amount of bandwidth for occasional use, while others may require higher bandwidth for frequent streaming or gaming. ISPs can use data on user trends to create different service plans that appeal to different types of users.

Usage trends can also change over time. As more and more people start using the internet, the demand for bandwidth can grow. ISPs need to be constantly tracking these changes to ensure that they are providing the best service possible.

Tracking Analytics

Analytics plays an essential role in the business of any ISP. Some of the top analytics a service provider should track include network performance, latency, and usage trends. Remember to use Plume to make the most of these analytics and you’ll be on your way to optimizing your service.