If you’re an attorney, you often face a crowded field of competitors. This is especially felt online when Google search results may display your competitors instead of you, despite your proximity to the potential client. That being said, while it is difficult to really get out there as an attorney, there are a few simple, effective strategies that, when combined, can make a big difference in your law firm’s marketing. Here are some of the most straightforward marketing ideas out there. Consider trying a few and see how they can boost your firm’s notoriety.
Use Technology To Your Advantage
Technology is revolutionizing the way that many businesses approach performing their work, but have you ever thought about how it could help you market your firm better? There are hundreds of different technologies that make it easier than ever to reach potential customers, from social media marketing to free ringless voicemail systems and email marketing platforms. Ringless voicemail is a great way to get short, personable voice messages sent to different clients without ever interrupting their day with a phone ring.
Social media marketing has revolutionized direct marketing appeals and can even run complex lead generation campaigns based on a variety of demographics and user behaviors. Email marketing is another low-cost way to reach customers who’ve opted in to receive more information from your law firm and is incredibly cost-effective, too. From platforms like MailChimp to systems like Constant Contact and Salesforce, email communication is an incredibly powerful way to deliver personalized messaging to your constituents.
Boost Your SEO
Another, more passive, way to increase the number of people learning about your law firm is to boost your search engine results. Search engine optimization, or SEO, achieves just this, allowing you to find more customers organically. For example, consider a scenario in which someone is in a car accident and hurts their neck. They likely don’t have a very large network of colleagues who are personal injury lawyers. In these kinds of situations, most people are going to Google the phrase “personal injury lawyers near me” and start researching the first few results.
If your law firm doesn’t appear on that first or second page of search results, you may be missing out on valuable business. Thus, by boosting your SEO through methods like content marketing, a detailed backlinks campaign, and adding your business to local citations directories such as Google My Business and Yelp, you can begin to attract more clients while boosting your SEO.
Know When To Call In The Pros
For some law firms, marketing just can’t be a priority. Whether it’s because of their size, newness to the scene, or caseload, there are certainly times when it may make more sense for your law firm to call in a professional marketing agency rather than continue to struggle with marketing things internally. Marketing agencies have a wide range of skillsets and expertise, so it’s important to find an attorney marketing agency with a proven track record of success with firms similar to yours.
From analyzing different marketing channels to find the right fit for your law firm to leveraging existing client data to refine your target market, a marketing agency is well worth the money if you can make room for it in your budget. Sometimes, the peace of mind you get from an agency is particularly useful to law firms, since it’s one less thing to worry about in your day-to-day business operations.
While by no means an exhaustive list, the marketing strategies mentioned above are simple and effective. If you’re looking for a clear strategy to improve your law firm’s marketing, the above ideas are definitely worth trying.