Nowadays, every company needs a presence online. While many businesses focus on creating social media accounts, the most crucial component of any business’s online image is a website. Search traffic from search engines like Google and Bing account for a staggering amount of direct web traffic, and if you don’t have a good website that accurately represents your business you could be getting lost in the shuffle.

Even if you’re running a construction business or handle forklift engine maintenance, a strong web presence is key. Here are some things to keep in mind as you build or redesign your website. Mobile optimization is becoming increasingly important as smartphone adoption rates continue to grow. With everyone being able to look you up on a computer in their hand, it’s never been easier to access the information you want. If a consumer finds your construction business on their phone and is having trouble navigating your website, this can spell disaster when it comes to conversion. Ensuring that you have a mobile responsive website mitigates these concerns.

You can even more prominently feature contact buttons or phone numbers since smartphone users will be able to send you an email or make a phone call without having to do anything extra. This can improve the likelihood that you get good leads to pursue as you grow your business.

Humans are visual creatures, so photos are a must on any website. Particularly for construction companies that want to showcase before and after photos, having professional pictures on your website can go a long way when it comes to attracting new customers. That being said, it can be difficult to manage a high volume of high-resolution photos, especially if you’re a midsized or large construction firm. The storage capacity of ibi is one way to streamline this.

A cloud-based system with a wide range of user permissions, ibi offers a simple way to streamline and organize your business’ photos. From user uploads on Facebook to photos that currently reside on an employee’s phone, ibi lets you collect and categorize a wide range of photos across different devices with a single access point. This can be incredibly helpful as you look for new photos to feature online.

Even though photos matter, it’s important that everything on your website is clear and easy to understand, too. It may be useful to hire a marketing consultant or copywriter to help polish your website if you’re not there strongest writer. Beyond making sure that you don’t have any typos or other errors, most copywriters can also ensure that each page of your website has a strong call to action and features keywords that are likely to increase your search engine ranking.

Search engine optimization (SEO) can be tricky to navigate in a natural manner, so hiring an outside eye with a background in SEO never hurts. Again, with so much web traffic being determined by search engine algorithms, it’s important to put your best foot forward when creating copy for your website.

Although making a new website or redesigning an existing site can be expensive and time-consuming, it’s hard to argue that building a website is money or time wasted. In fact, auditing your existing website to look for areas of improvement is something you should be doing on a weekly basis if you want to stay competitive in an increasingly crowded market.

Make sure to leverage photos of past work as well as customer testimonials to offer those visiting your website a full picture of what your construction company has to offer. The end result will be an increase in customer interest in your services, which can only lead to more business and bigger profits for your company.