These days, starting a real estate company involves more than getting a real estate license. In fact, it even goes past being an established real estate agent or broker. There are so many facets to starting up a real estate company. Nevertheless, with useful information and ample dedication, it’s possible. Even better, there are a plethora of resources available to get a real estate startup off its feet. On that note, this informative guide to starting a real estate business will help immensely. So sit tight as we paint a clear picture in each step.

Why go into the real estate business?

Before exploring the exciting possibility of becoming a real estate business owner, you need to explore the reasons why it’s a good idea in the first place. In general, people will always need a place to call home, which makes real estate a stable business to be in. Then, there’s the notion of being your own boss, which is attractive. This is the ultimate goal for most employees and a solid first step to a retirement plan. Even better, you don’t need a bachelor’s degree to thrive as a real estate agent or broker.

Also, there’s always a high demand for one new home after the other and land to develop. Since property appreciates in the long run, a real estate career isn’t a crazy idea. Also, there are so many resources available to get you started as an agent or broker. With that in mind, here are some basic steps to follow as you start your new business.

Do some market research.


This is the standard process when starting your own company. You need to lay out a clear plan and work breakdown structure. Research the industry trends and narrow them down to the main focus. Also, find out who your immediate competitors are and the strategies working for them. Additionally, develop strategies that will help you to stand out from the competition.

It’s also a good idea to check out what sells faster in certain areas. For instance, what kinds of kitchen benchtops or storage services appeal to your proposed clientele? Are they looking for granite or marble benchtops, or other natural stones? Do they need climate control self-storage units for their possessions? What are the perks and downsides associated with certain locations? What do people consider before their next move? Which new skills do you need to pick up to succeed?

Whether you’re starting a big or small company, you need to know what you are stepping into. Obviously, the questions seem like they never end, but they’re necessary. Altogether, starting a new business shouldn’t be a last-minute decision.

Draw up a realistic plan and follow it.

This doesn’t only involve a viable business plan but also a living plan altogether. Before you jump in, you need to ensure that you have a viable source of income. Business can be tasking on the pocket, so have some money set aside for personal expenses. Once that’s covered, you can get down to the other operations you’ll deal with on a daily basis.

A business plan isn’t a long document riddled with jargon. It needs to be concise and straight to the point. The good news is that there are so many resources online to compare with. Everything from risk management to administrative functions should be covered. This will give you some peace of mind as your business progresses.

Always cover your legal bases.


Before your client considers a short or long-distance move, they need to know you have the right permits. Though securing movers in Fort Lauderdale or other parts of the country is a vital part of the process for them, they need to see how credible you are. It all starts by finding out what the requirements are in your state. For instance, the state of New York has different prerequisites for becoming a real estate agent or broker than South Florida does.

Altogether, it’s best practice to get an LLC and other business permits in place. You should also get additional information from your attorney and financial advisor. Besides that, there’s also the question of getting a real estate license. For anyone wondering how to become a real estate agent in NY or Ft. Lauderdale, the licensing exam is a big part of it, wherever you are in the U.S.

Narrow down on a niche.

The best way to make it in the real estate industry is to hone in on a niche. There’s so much you can do in the field. Do you want to sell and rent retirement homes? Are you looking at mansions or condos? Will you go the extra mile to link up clients with valued services, like window cleaners or local movers?

For example, if you’re a realtor in Nashville, linking up with Nashville’s premier window cleaners will be a good idea. It’s important to figure out what you want to do before you delve in. If not, you’ll end up overwhelmed. The truth is that there are many realtors who try to do it all. However, they end up with productivity reduction and all-around major loss. Instead, provide service in one specific area and give it your all. This is because stretching yourself too much won’t guarantee success, even if you have many years of experience.

Keep bettering yourself.


The most accomplished people in the world are never tired of bettering themselves. If you want your company to grow with the times, try to up your game regularly. Taking project management certification classes certified by a Project Management Institute (PMI) is a good step towards becoming more well-rounded.

Even more, becoming a project management professional (PMP) will help you handle some aspects of your new business better. Not to mention that the project management certificate will increase your credibility. Simply make room for continuous improvement and your business will grow steadily.

Maximize your workplace.

Are you going to work out of an office? Then you need to have predictive maintenance in mind. There are plenty of legal repercussions associated with having an unsafe work environment. So, to tackle that, implement a Total Productive Maintenance program (TPM program). Preventive techniques are a lot better than cleaning up messes, so consider this an integral part of keeping your company afloat. Don’t wait for the incidents to linen up, set up a program beforehand using preventive maintenance. Also, ensure that you make maintenance activities a pillar of your new business.

Try to find a mentor.


Even though you are no stranger to the industry, there are things you’ll wish you knew. That’s why it’s advisable to find a mentor, someone who has ventured out on their own, even if it’s in a related field. It’s hard enough to attempt succeeding on the first try, but doing it alone is a different ball game.

Sure, there are many resources to help you, but a mentor offers real-world examples. Since life is unpredictable, there’s nothing like real-world experience to get you through the ups and downs of owning a business. So, before you make a beeline for that first commission check, find an experienced mentor to learn from.

Access your finances.

Yes, we are back to the money aspect. That’s because all the plans and mentors in the world cannot save your business if there’s no money. From day one, it’s vital to know how you are funding your business. Also, try to involve a specialist if need be. Remember, there’s no rush at this stage. Feel free to move at your own pace and determine where every penny is going. With such a breakdown, all that’s left is the discipline needed to see it through.